Wednesday, January 12, 2005

Powerful Landing Pages

With the recent changes at Google's AdWords program, you will need to build many more landing pages than you have previously.  Google will not allow multiple AdWords ads that lead to the same domain name any longer.  The answer to these new rules is to build a landing page for each of your ads.  A landing page is a simple page on your site that contains some valuable inforation, a call to action, and some clickable links to whatever you're promoting.  If you're a good web designer, building these landing pages is simple -- but if you don't feel comfortable building web pages there is a great free tool available to help you build landing pages.  Using this tool is easy - just fill in the blanks, hit the "generate" button, and it spits out a nice landing page for you. 
1:27:26 PM  #