Here's something to try the next time you write some sales copy - tell a story.  People love stories, and your sales message can be woven into the story in a way that will fly right under the radar of your prospects.  People are sick and tired of marketing messages - they get blasted by ads all day long and are training themselves to ignore them, but a good story will get their attention every time.  You didn't hear this from me, but the story doesn't even have to be factual, just interesting.  This ebay auction uses the art of the story very well - this item would probably sell for about $2,000, but is listed for $1.6 million because of the story that goes with it.