Check out this AlwaysOn article.
I don't know about you, but I found this to be a hysterical read. It's like we're back in 1995 again. Or the 1970's, for that matter, with Marshall McLuhan.
I swear these people have no idea what they are saying. Honestly, they're just making this shit up. AlwaysOn is the Bangalore of content? Google is the Dell of content? AlwaysOn is focused on the tipping point of content? The eBayization of match.com? What utter garbage. These guys need to get a life. Or at least a real job.
This Tipping Point thing has become so overused that it's lost it's original meaning. Gladwell's book was a fun read. But let's admit it: he didn't actually tell you how to take something to the tipping point, or how to predict where it is. If you have the talent to predict tipping points, you're a super genius and I want to hang out with you.
Maybe soon we'll get through the buzzword-compliant phase of social computing and we can get on with this.
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