Check out this New York Times article. Used to be that fast food places made the furniture uncomfortable so that you wouldn't linger, but get up and make room for new customers. This is actually not as new as McDonalds. I remember one of my German professors in college, the one from Vienna, who bemoaned the demise of coffee shops in Austria where you could go to sip coffee and discuss things. "They want to get you out," he said. That would have been in the early 60s probably. Anyway as McDonalds rebrands its coffee as "premium" (I'd swear there is no change, although the coffee isn't bad), there are beginnings of copying the Starbucks theme as a place to go and buy expensive coffee, surf the Web and relax with friends. Now, if they could just come up with a menu that wasn't so greasy and salty...
8:34:25 AM
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