So 16 years of "Baby Boomer" presidents are over-sort of. Neither of them seemed to be all that outstanding. Obama's not really a different generation, but he's younger. Hopefully learned something. Many columnists were writing about the need to improve the country's infrastructure as the major part of economic stimulation. From what I've heard of the inauguration speech, he dropped some hints about doing that. (Of course it all must go through the Congressional meadgrinder first) Infrastructure improvements would be good for manufacturing, I hope.
On the other hand, marketing communications people seem to be the same in every area. I'm quoting from three "tweets" from Twitter by people I respect. Jay Rosen is a journalism professor and Dave Winer is a tech entrepreneur and programmer (among many other things). Marcom people decide on a story, or spin, then try to get the entire company including the CEO (I know of at least one company in our industry where even the CEO seems cowed by the marcom people) to repeat the mantra over and over. If you are looking for real conversation or information--forget it. Same seems to hold true, at least initially, for our social media President's advisors. I guess whitehouse.gov is supposedly redesigned as a blog--but it's just press release spin, no conversation. They just don't learn. <sigh>
Now I know why I was watching some twitter updates on a talk, and it all sounded so old and basic. That must be where way too many marketing people are--no grasp of the intelligence of their customers and how to reach them.
Here are the quotes:
jayrosen_nyu So far The Blog at whitehouse.gov http://is.gd/gAWd is "press releases using blog software," exactly what I said NOT to do http://is.gd/gykb
davewiner Tthe
White House website, the place where change could be visibly projected
to a world thirsty for innovation, is a big disappointment.
davewiner The White House website is a perfect example of corporate cowardice. The One-Way-Web.
davewiner The White House website violates the Prime Directive of the web. "People come back to places that send them away." http://bit.ly/26HqVh
11:19:15 AM 
|
|
