Updated: 12/1/04; 11:56:48 AM.
Shanghaied Weblog
Weblog from Marc van der Chijs, a Dutch entrepreneur living in Shanghai. A mix of serious and fun stories about China from the Chinese and international press, and some personal experiences from life in China.
        

Thursday, November 4, 2004

An article in the Dutch advertising magazine Adformatie says that the Brand America will not survive another 4-year reign of the Bush administration. Brand expert Simon Anholt expects that China will be the number one as a worldwide super brand. It won't be long before China will take over the position of the US as the most important exporter of products and culture on an international scale. Mr. Anholt is known for his work for countries such as Great-Britain, Switzerland, Croatia and New Zealand. He also worked for the Worldbank and United Nations.

11:41:31 PM    comment []

© Copyright 2004 Marc van der Chijs.
 
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