Updated: 12/1/04; 11:56:54 AM.
Shanghaied Weblog
Weblog from Marc van der Chijs, a Dutch entrepreneur living in Shanghai. A mix of serious and fun stories about China from the Chinese and international press, and some personal experiences from life in China.
        

Wednesday, November 24, 2004

   

There is always a competition between state-owned companies in Beijing and more privatized companies in Shanghai. Another nice example: The Shanghai Media Group is planning to set up a free-to-air English-language channel in China, named Dragon International. SMG already produces some English-language programming for its news and entertainment channel, Dragon TV, which is broadcast across China and to Japan and Australia via satellite. Dragon TV is a very popular local TV station in China. It was set up just over a year ago in Shanghai, and through massive advertising and good programming became well-known all over China.

According to an Associated Press report, SMG is awaiting regulatory approval from the State Administration of Radio, Film and Television. SMG is also hoping to gain approval to broadcast in North America. Dragon International would "compete" with state-owned broadcaster China Central Television's English-language network, CCTV-9. CCTV-9 is quite boring in comparison to the current Dragon TV, so either CCTV-9 needs to be completely overhauled (unlikely, as for CCTV standards it's already a very entertaining channel) or it might be wiped out very soon by Dragon.


10:34:14 AM    comment []

© Copyright 2004 Marc van der Chijs.
 
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