Hear, hear. Its TRUE. It is proven. Key Website Research Highlights Gender Bias:
A first-of-its-kind study conducted by experts at the University of Glamorgan has proved that men and women really are poles apart when it comes to what catches their eye on the internet.
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With the internet doubling its size every two to three months, it is now more important than ever for websites to catch the eye of their target market.
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"The statistics are complicated, but there is no doubt about the strength of men and women's preference for sites produced by people of their own sex," said statistician and co-researcher Dr Rod Gunn.
And - we learn - the internet favors the eyes of men:
Despite the parity of target audience, the results found that 94% of the sites displayed a masculine orientation with just 2% displaying a typically female bias.
Does this mean that when I say just like I'm not particularly fond of propelling around in masculine shoes designed for men, I'm not particularly driven to click around in a masculine looking website - I'll finally be taken seriously ...??
[BloggerdyDoc]
The linked article had this to say about what kind of websites men supposedly prefer. There's no mention of what women favor.
Where visuals are concerned, males favour the use of straight lines (as opposed to rounded forms), few colours in the typeface and background, and formal typography. As for language, they favour the use of formal or expert language with few abbreviations and are more likely to promote themselves and their abilities heavily.
This is rather odd, because in my experience websites intended primarily for men (and specifically, teenagers), such as game sites, generally have oddly colored text on a dark background (blue on black and red on black are very popular), are filled with obscure acronyms, and display a command of language that ranges from abysmal down to prehistoric grunting.
Perhaps gamer sites are not sufficiently masculine, and the study is actually talking about sites devoted to sports and beer. If so, I can't say how well such sites might fit the list of things that men favour, as I have never been to a site devoted to either topic, and have no interest in changing that.
5:26:58 PM
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