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michael jardeen...musings about news and life
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Oceans Edge

daily link image Tuesday, October 15, 2002

Bravo Nobel!
A picture named jcarter.jpgWhile I agree with the need to deal with Iraq, I have been unhappy with the way Bush has pursued the matter. The Nobel Peace prize for 2002 was given to Jimmy Carter. A direct slap in Bush's face. Conservatives have raised a stink and Mac Conservatives have been ticked off that Carter has shown up on Apples home page.

Carter deserves the recognition. More than any other ex-President, he has tried to make himself useful in his retirement. I salute him, and his efforts to promote peace and understanding, things that G. W. Bush could learn a little about. In one year Bush has ineptly diminished all the goodwill we had after 9/11. We may end up with another coalition, but it will not be the same.

Bush blew any chance of that with his bombastic rhetoric, and simplistic perspective. I agree with the goal, just not the methods...mj
2:06:00 PM    


Microsoft's Apple-alike ad a phoney
Does she look real??Mystery user wooed by Windows XP works for Microsoft PR firm

Microsoft's Attempt to copy an Apple advertising campaign, which originally sought to show the Apple OS was far easier to use than Windows XP, has backfired - big time.

... Turns out, strangely enough, that the woman in the ad works for a public relations company hired by (cough!) Microsoft. And, spookier still, the firm the woman works for was indeed the one that came up with the idea for the ad in the first place...more [The Inquirer]

Only Microsoft could pull this kind of stupid stunt! Did they really think that nobody would notice that they didn't give the identity of their 'switcher', while Apple touts the identity of each and every one of theirs? The first clue was the picture -- a model in a stock photo.

Leave it to Microsoft to violate the basic premise of the Apple 'switchers' ad campaign. You have to wonder if they sit around a room and say, "What's the dumbest way we can respond to this marketing threat?" Another fine example of marketing stupidity in action...mj
10:14:03 AM    


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Last update: 10/9/03; 7:30:27 PM.