From MacNN comes this piece about an article in The Wall Street Journal print edition.
“Microsoft and Corel have questioned Apple’s efforts in marketing OS X and the operating system’s adoption rate among users, according to an article in The Wall Street Journal. …
Apple’s Phil Schiller responded to the ‘misplaced concerns’ by questioning the $500 tag of the productivity suite [Microsoft Office vX for Mac OS X …KPG] and also noted that Apple was on target with 10% of its 25 million user base currently using OS X (Schiller said Apple expects 5 million OS X users by the end of year).”
We don’t get much Apple advertising of any kind here in the uttermost west, but I have to say that Apple has certainly not made enough of its superb new Unix-based Mac OS X operating system in any of the print material and print ads that I have seen.
Although it is true that a large percentage of Apple’s traditional user base amongst the design and creative communities are allergic to any mention of the technical underpinnings of an OS, their eyes glazing over at any mention of such a thing, there are many potential Windows-to-Mac switchers who would salivate at the thought of a beautiful GUI on top of lovely, secure, stable Unix.
Apple has pulled off an incredible thing with Mac OS X, something that the Linux community, for all their noise and former prominence, never did. Apple quietly worked away in the background and made a Unix for the masses that hard-core programmers lust over. They should make more of it.
But how do you attract the attention of people who generally claim to be completely untechnical and wash their hands of any discussion of such things—designers, art directors, publishing types? They would benefit hugely by switching from Mac OS 9 to Mac OS X, as would all the small business users and scientists who also traditionally use Macs.
I just hope that Apple revs up the advertising when Mac OS X 10.2 comes out in August, so they can tout the further huge improvements in X that this version bestows.
Come on, Apple. Pull your collective finger out. And send some Apple TVCs like your terrific new Switch ads my way.
11:28:55 PM 
|
|
