Ipsos-Reid sez P2P doesn't hurt record sales. Ipsos-Reid has just completed a comprehensive study of music downloading, a study whose results put a lie to the recording industry's claims that P2P filesharing nets are harming their business. Check out this interview with an Ipsos-Reid research director:
* Over 50% of teenagers download music.
* About two-thirds of teenage boys download music
* Surprisingly, teenagers are the most receptive demographic toward the concept of paying for online services.
* Surprisingly, downloaders appear to buy more CDs
Link Discuss (Thanks, Jim!) [Boing Boing Blog]
This is a streaming interview with a slide show. The first 14 minutes of the 34 are the consultant talking about his methodology. You can skip to minute 14 and then get quite an informative session. A viewer player will load up front called Web Ex - you can also visit the Ipsos site which has lots of good data and charts on the topic of downloading
12:30:26 PM
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