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  Friday, August 1, 2003

Analysts Discover Power Of Free WiFi. Well, it certainly took them long enough. After all the talk that's gone around the online community explaining the (seemingly obvious) point that free WiFi helps bring in more customers, the big name analysts are finally starting to catch on. Frost & Sullivan has put out a report telling retail establishments that, if they want to offer WiFi, they should justify it based on increased sales, rather than direct profiting off of WiFi subscription fees. [Techdirt Corporate Intelligence: Techdirt Wireless]

Right. If you pay an analyst enough money then what they tell you must be right. Right?

7:18:10 PM    Questions? Comments? Flames? []

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