Saturday, April 14, 2007

Glad we got that straight Just when I was going to use the famous Watson quote, I learn from FC that it originated with Eliot Noyes: The Designer Who Meant Business. It is somehow fitting that what is arguably corporate design's most powerful mantra[~]"Good design is good business"[~]is widely credited to former IBM chief Thomas Watson Jr., but was in fact formulated by the architect and industrial designer Eliot Noyes. . . [Fast Company] Of course, it doesn't hurt Watson's reputation to have the good sense to repurpose a good line. Now I'll have to read up on Noyes. 8:18:03 PM    Questions? Comments? Flames? []

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