Updated: 11/8/06; 9:50:58 AM.
Gil Friend
Strategic Sustainability, and other worthy themes of our time

Tuesday, October 24, 2006

Project Blackbox & sustainability acceleration
Sun Microsystems CEO Jonathan Schwartz, talking about Sun's Project Blackbox 'virtual' (as in portable) data centers:

I was talking to the CIO of a large financial institution last week. He told me he was in the midst of building out two new datacenters, spending $250,000,000 (yes, a quarter of a billon) on one, more than that on the other. He was beyond frustrated (as I'm sure was his CFO).

I asked him how long it was going to take, he said nearly three years. Years.

And then Dave Douglas reminded me that two to three years is longer than it took for YouTube to incorporate, build out their infrastructure, scale their business to serve the entire planet - and get sold.

So if time to market matters - in responding to market opportunity or a natural disaster - surely something's got to change.

What's the relationship to sustainable business? Well, first of all, time to market is a critical success factor for all sorts of businesses, and any business that isn't successful isn't sustainable, no matter how green it is. (I suggested to Karl-Henrik Robert years ago that profitability was the fifth system condition.)

Second, sustainability's got the need for speed. Someone wondered at the Bioneers conference this past weekend when the climate crisis will get serious enough for human nature, which tends to delay action until things are serious, to kick into gear. 'It already is serious' someone shouted from the audience. And it is. And so we need fast cycles -- rapid prototyping, accelerated time to market for solutions (and the apparent contradiction of thinking before leaping), action learning and rolling redesign. Rinse and repeat.
11:06:35 PM    comment []  trackback []

© Copyright 2006 Gil Friend.

BlogRoll Me! | Skype me!

My work:
Natural Logic My speaking gigs

Read this blog in:

Deutsch / Español / Français / Italiano / Portuguese

October 2006
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31        
Sep   Nov

So... where you from, Chum?
Locations of visitors to this page

How this works

Recent Posts

Blogs I slog through:

Click here to visit the Radio UserLand website.

Subscribe to "Gil Friend" in Radio UserLand.

Click to see the XML version of this web page.

Click here to send an email to the editor of this weblog.