Many people think that Strategy is bullshit. Below, you'll find an email sent from our Strategy professor to a student who had asked for an elucidation of one of the concepts discussed in class.
Is Strategy bullshit? Your call.
Dear Mr S,
To add to your understanding of the Sharp spiral and the co ordinates you may like to look at the second last page of the handout( do you have it in front of you?) that depicts how the contents of knowledge interact with each other in the spiral of knowledge creation(socialization,externalization,combination and internalization).
For example, sympathised knowledge about market needs become explicit conceptual knowledge about a new product concept through socialization and externalization.Such conceptual knowledge becomes a systematic knowledge through combination.For example a new product concept steers the combination phase in which newly developed and exisiting component technologies are combined to build a prototype.Systemic knowledge, for example the production process for the new product turns into operational knowledge for the production of the product through internalization.In addition,experience based operational knowledge often triggers a new cycle of knowledge creation and therefore the spiral continues to grow .Hope this is helpful.
best wishes,
S Raghunath
________________________________
To be fair, the administration has reacted swiftly to class feedback, and has restructured the class to include other professors. Our last professor, Javier Gimeno, has been excellent in his clear explanations of competitive advantage.
Today's class reviewed the famous HBS Wal-Mart case. Towards the end, we reviewed Wal-Mart's international expansion strategy, and evaluated its fit with their competitive advantages. Javier posted a slide of their expansion history and said, "This is why I love teaching this case at Insead - let's go down this list and hear someone from each country comment on Wal-Mart." He then proceeded to go down the entire list: Mexico, Canada, Hong Kong, China, Argentina, Brazil, Indonesia, South Korea, Germany, UK, Japan. We had a student from each country in the room, and each gave their evaluation. A very Insead moment, which, I daresay, could never be duplicated at any other business school in the world.
8:40:10 PM
|
|