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Friday, September 20, 2002
 
Radio wishlist: comment aggregation

Radio users: Ever notice how painful it is to check for comments people may have left on your Radio weblog? I'm sure I've gotten a few that are tucked away somewhere in my archives, but I don't have the patience to browse everything. Wouldn't it be wonderful if the comments were available as an RSS feed that I could subscribe to? Or simply as a plain summary web page?
What do you think? []  links to this post    11:39:02 PM  
The Invisible Customers

I've just finished reading Donald Norman's book "The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution". It's a good book, but, just like its title, it would have been better if made shorter. Norman repeats himself enough that I had to skip several passages out of boredom. The repetition also makes the structure a little hard to grasp; many times I felt like I was reading a previous chapter.

Norman's point is that high-tech products, having been designed by technology buffs for technology buffs, fail to be usable enough to conquer the large market of late adopters. He says information appliances (less versatile but simpler products) will save the day and make life simpler and more enjoyable for the masses. Personally, I'm not too sure about that (and neither is Andrew Odlyzko), mainly because of the interoperability nightmare.

Norman's big piece of advice, that he takes care to highlight in the end of the book, is worth quoting:

"It is always more important to talk to those who are not buying your product than those who are. It is always more important to talk to those who buy a product and complain than those who buy and are satisfied. There are always far more people in the world who do not buy a product than who do. Even if a product is the market leader with 100 percent market share, there are still more people outside the market than within it. The future sales potential lies with those who today are not customers, not with those who are satisfied ones."

This should sound familiar to people who have heard of Clayton Christensen. But I don't think technologists have really heard the message yet because consumers don't have a strong voice (or at least they don't use it), and most aren't conscious of their actual needs. Hopefully this will change as blogs take over. Imagine what would happen if everyone started blogging and saying things like "now I wish there were something that did this. Me and my colleagues/friends would buy it immediately!". (Note that this is already happening on a small scale, e.g. with radio wishlists and places like ShouldExist.)


What do you think? []  links to this post    7:15:07 PM  
Weblogs and Firm-wide Knowledge Management

I'd missed this nice piece on law K-logging by Rick Klau the first time around. I believe that Rick's observations easily generalize to pretty much any knowledge-intensive field. Here's a point worth reiterating:

"you just don't know what you'll want to know down the road [...]

This is where I think a number of current KM initiatives at law firms have fallen short: they are too structured and require too much effort on the part of the individual to contribute useful information. Weblogs, at their core, are simple tools for the collection of information. Because the architecture behind the scenes is explicitly built to encourage linking, publication of posts and sharing of relevant information, once that information is collected it is easily distributed throughout the organization."


What do you think? []  links to this post    8:25:23 AM  


Michael Barrish (via Mark Pilgrim): This is how change happens. It happens in the dark, in spurts, to a person who doesn’t want it to happen.
What do you think? []  links to this post    6:52:10 AM  


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