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Monday, September 30, 2002
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Michael Helfrich: HEARTBURN AND NEW TECHNOLOGY ADOPTION
I sure do hope that Nicholas Evans is wrong. In his new book "Business Innovation and Disruptive Technology", Evans muses that the internet, with its global reach and ability to provide rapid communications, is skewing traditional new technology adoption, pushing back the much talked about "chasm" (see Crossing the Chasm) between the Late Majority and Laggards rather then between the Early Adopters and Early Majority. If true, this could spell trouble for innovation in the overall technology marketplace. It's difficult to imagine an innovative marketplace where the promise of financial returns is moved so far down the adoption continuum. While potentially more manageable for the IT manager, it smells like a slowdown for true product and category innovations.
7:53:29 AM
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© Copyright
2005
Paresh Suthar.
Last update:
8/19/2005; 3:22:14 PM.
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