I can't get no (or can I?)
I am not usually a big fan of business books. I read the 2 Jim Collins books that everyone raves about - and got some good ideas. But so much of these books are filler around a few good thoughts. I need the Cliffs Notes versions to save time.
After seeing Roger Blackwell speak at a recent JCU Entrepreneur Association meeting I picked up his last 2 books. Both have some interesting ideas and sage advice for e-businesses - or any business that needs to brand and market. Check out the reviews and more info.
Blackwell sent me a sample chapter of his upcoming book to preview. It uses successful rock bands to explain branding and marketing. My chapter is on the Rolling Stones - an enduring and highly profitable brand for sure. Looks like they finally got satisfaction.
1:23:52 PM 
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