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Tuesday, November 12, 2002

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IAR Bits and Bytes.
NetCreations, Lyris fight spam; Coupons, Inc., buys JTA Media; and a banner debut in Europe. [internetnews.com: Internet Advertising Report]

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Blogdex in action.
For those interested parties, you can watch Blogdex do its work through the agent logs. I use these to keep track of progress and errors, but there's no reason it shouldn't be public. In the future I'll be trying to expose as much of the internal operation of Blogdex as... [Blogdex News]

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AltaVista Makes a Comeback.
UPDATE: The former search luminary re-launches, looking to lure back users and advertisers with new search capabilities and targeted ads. [internetnews.com: Internet Advertising Report]

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Google's Gift to E-mail Marketers

Google's Gift to E-mail Marketers – Rapid Copy Testing By John Lawlor

The mantra of direct and e-mail marketing has long been “test, test, test.” But testing takes planning, time and money. While testing may not be as costly as running a campaign using an opt-in rental list that draws a low response, it is still costly. As e-mail response rates decline, the importance of testing increases. <more> ...

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activeRenderer Version 1.3 Released.
The new version of activeRenderer delivers 2 new features:
  • Image file urls, in gif, jpg or png format, can now be included in the outline as link attributes to the outline's nodes. Check the new Endless Web Page, and click the 'camera' icons for a demonstration.
  • activeBookmarks can now use Yahoo bookmarks instead of local browser bookmarks, a feature built upon the code contributed by Mikel Maron, current developer of myRadio.
. There are other minor improvements and bug corrections in the 1.3 release, further details will have to wait for the next version of aR's release notes. [read more] [s l a m]

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