Found Objects as collected by John Lawlor :: business blog marketing consultant ::

Thursday, November 28, 2002

ComScore: Top Three U.S. Properties Break Through 100 Million Visitor Mark, Reports comScore Media Metrix

comScore Media Metrix have announced its release of Media Metrix 2.0, a next-generation Internet audience ratings service that incorporates improved measurement technology, sample sizes and audience coverage.

[..]

The Media Metrix 2.0 panel of 120,000 Internet users (ed. up from 60,000) under measurement includes 35,000 at-work users – far more than any competing service – and 35,000 college/university users, a segment that only comScore measures. These complement 50,000 home users, recruited via an industry-endorsed Random Digit Dial (RDD) sampling methodology.

For the first data release using 2.0 they annouced that AOL, Microsoft, and Yahoo had all broken the 100 million unique visitor barrier (Oct 2002), which is in stark contrast with Nielsen NetRating's figures that put them at 92.6M, 92.6M and 79.8M, respectively.

[marketingfix]

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