PR: U.S. Advertising Market Predicted to Grow 6% In 2003 New Global Insight Study Forcasts Ad Revenue for 2002 Through 2006
IAR: Researcher: Net Ad Spending to Grow 16 Percent in 2003

Global Insight, announced the a forecast on advertising trends in the United States for 2002 through 2006, forecasting a 6% increase for 2003 in spending.

The study concludes that radio, cable television, and, somewhat surprisingly, the Internet will be the major beneficiaries of this increased spending for advertising. Global Insight predicts these media outlets will experience annual average increases of 10%, 7%, and 16%, respectively, between 2002 and 2006. Newspapers, outdoor advertising venues, and broadcast television will also benefit, but at more modest rates of growth. Increased advertising spending by the entertainment, wholesale trade, and other services sectors will be the primary sources driving this growth.

The executive summary of the study, "Outlook for Advertising and Media," is available here and lends a little more information:

The key drivers for advertising spending are pointing to a robust 2003 and beyond.

• Corporate profits: Profits drive ad spending, particularly for national level campaigns. Broadcast TV is particularly vulnerable to ad spend shifts driven by corporate profits.
• Retail sales: This drives ad sales at the local level. Retail has particular relevance to cable, radio, newspaper, and direct mail.
• Consumer disposable income: This drives uptake for all media types, but most importantly, basic and premium or "value-added" Internet, satellite, and cable services. While not directly relevant to ad spend revenue, faster uptake means a bigger audience, which translates into to an opportunity to charge advertisers higher rates. Consequently, a boost to disposable income will eventually mean stronger ad pricing and net revenues, cable and Internet being the lead gainers.

What if every mail server supported a new feature.

An XML-RPC interface with one entry point. It takes one parameter, a user name and returns a struct containing a boolean. The boolean is true if there is such a user on that machine. It's a struct so more info can be returned later.

My email program could send a message to the server each piece of mail came from. Hey you got someone with this name, and do they send out spam? If the answer is no, filter it to the bit bucket.

Maybe I'm missing something or it's too early in the morning, but couldn't we ask the servers if they know about this person sending me the spam. I have a feeling that most of the spam I get comes from made-up people.