Yahoo!'s Tim Sanders tells this year's @d:Tech how the Internet can find its role in the media mix. [internetnews.com: Internet Advertising Report]

IAR: Dayparting Can Boost Ad Campaigns

Yahoo's chief solutions officer (OK, have we gone crazy yet with these CxO titles) spoke to the audience about the Internet as a supporting medium to others and the importance of dayparting.

He said an advertiser like Budweiser might do a good job of reaching consumers at home with TV and print; on the road with radio; and at play with outdoor advertising. However, when it comes to work hours, taking up a large chunk of the day, the advertiser is mostly absent.

More on this here and here.

[marketingfix]

Return Path buffs up its e-mail change of address consumer offerings with the addition of Re-route. [internetnews.com: Internet Advertising Report]

tish Pathe Adds Sixty Years of Newsreels To Their Site

British Plathe has put up sixty years worth of "newsreels" -- news bulletins which played in theatres -- on its Web site. The newsreels date from 1910 to 1970 and total over 3,500 hours. You can access them at http://www.britishpathe.com/index.cfm .  

From the front page you can do a simple keyword search of the footage, or go to the advanced search page to do a more thorough search of the footage with more variables, including whether or not it has sound, different keyword options, and different time options. 

A simple search for "Beatles" found 54 results. Search results include a still from the clip, date and information about the clip, and a pulldown menu that gives you an option of what format you want for the clip. Unless you want to pay some money don't choose anything but the preview version. Click on the title of the clip, the still from the clip, or the "Preview Film" button for a brief description of the clip and some still shots from it. If you want to see more choose the "Download Now" button. 

Now, whether you've chosen to download a free version or a pay version, you'll get taken to a "shopping basket page." Don't panic. If you've chosen to download a preview version the total in the shopping basket will be 0.00. Choose your country and then click Proceed. You'll then be asked to fill out a registration form (you can set a cookie so you won't have to fill it out every time you want to download something, though you do have to agree to the terms of service every time. Annoying.) Once you've gone through all that, you'll get a "thank you" page with several "Click Here" statements. To download the movie you want "Click here to get your files." You'll also get an e-mail instructing you how to download the files. 

Even though you have to jump through five hundred hoops to get to these files, they're worth it. They're in Windows movie format and though they're a bit large, the sound is very clear and the video is excellent. The clip I downloaded from the 50s had that incredibly distinctive incidental music that made me feel like getting a big bowl of Maypo and watching Gumby. There is a watermark on the film, but it's not distracting and doesn't detract from the films quality. This site is a must-browse. 

Pentobarbitol found in 43 brands and product lines of dog food  A drug commonly used for euthanasia has been found in many dog food brands. [Dog News: weird, inspiring dog tales]