Blogging to Prevent Email Overload You know klogging has a future when smart people consider blogs as a solution to the pain of information overload. A product manager at a major software company posted an informal RFI to a discussion board:
Here's the situation: I'm managing four
> products that are sold by about 300 sales engineers and 300 sales
> people worldwide. That translates into a lot of sales-related
> questions sent via email. There is some degree of overlap to these
> questions. Currently I'm answering these queries by responding
> individually to each email, and this takes a big chunk of time...
> Given this situation, I'm thinking of setting up a weblog (aka blog)
> to post answers to questions likely to be of interest to a
> significant chunk of the sales team.
This validates two threads of mine:
1) The time cost of email is driving adoption of other modes of communication like blogs and online communities like Ryze.
2) Blogging is at the early adopter phase. Today the majority of users are programmers or writers. For blogging to cross the proverbial chasm, the whole product needs to support the needs of business users with leaky pipes in information management.
The great thing is that some customers realize they can both fix the pipe and scale plumbing expertise.
7:23:25 PM 
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