Intuit Will Discontinue Product Activation. Intuit said Wednesday that it has dropped product activation and digital-rights-management software from almost all future products in response to a backlash from its customers. [Technology News from eWEEK and Ziff Davis]
At least Intuit seems to be (FINALLY) getting the message. There's probably going to be alot more of companies experiencing the backlash of DRM strategies. I vaguely remember when game companies were going to great lengths in the 80s and 90s to copy protect their games. Many companies realized that they were fighting a losing battle - crackers just adapted and found the holes. They also realized that plenty of honest people were still buying their games and that not having the intrusive copy protection actually increased customer satisfaction.
To me it's kind of like running a big store - you're going to experience a certain amount of shrinkage from the dishonest folks. You can put in the magnetic stickers, security cameras, etc. However, if people are determined enough to steal from you, they are going to d o it despite all that. So, you have to choose technologies that make it slightly difficult while at the same time not inconveniencing the paying customers and your employees.
Hopefully software companies and the entertainment industry will figure out a better balance and not infringe on our freedom to use their products.
9:35:33 AM
|