RSS Publishing By Email - From iUpload Transforming Email Campaigns Into RSS Feeds? iUpload, a net-native content management solution provider, is making available a free service called MailbyRSS for authoring RSS feeds by e-mail. The service is expected to assist organizations avoid enforcement liability of the CAN-SPAM Act, which took effect at the beginning of this year, through a service that transforms e-mail campaigns into RSS feeds. MailbyRSS will allow organizations to replace or augment their opt-in e-mail campaigns with RSS feeds, providing them a way to ensure that the information they publish reaches subscribers without being filtered out by spam lists or filters.
MailbyRSS accepts both text and rich content e-mail, requires no new computer hardware or software, and is invoked by simply emailing content to a free MailbyRSS account.
"If you deliver your campaigns and newsletters by e-mail only then you are part of the spam problem," states Robin Hopper, president and CEO of iUpload. "And now with CAN-SPAM the law of the land, any online marketer is just a single e-mail message away from enforcement liability. There will be no delay enforcing the provisions of CAN-SPAM. Now is the time to do more than talk about support for spam legislation. We challenge all online marketers to give their subscribers a choice and as such, are making MailbyRSS available to anyone. Using MailbyRSS you can cut through the information smog and deliver your content to your subscribers' desktop while avoiding the chaos of the e-mail inbox."
Users author content for their RSS feed by sending it as an e-mail to the iUpload service, where it is transformed into an RSS feed and distributed. Augmenting e-mail campaigns by offering an RSS version is as easy as including the MailbyRSS account information in the distribution list of any campaign or newsletter. When MailbyRSS receives an authorized e-mail message, it automatically creates or updates an RSS feed and generates any supporting web pages required.
"E-mail campaigns are a big part of our online marketing strategy", says Jason Butterfield, VP Technology NPICenter.com. "MailbyRSS meant no extra work, we've even added the RSS option to both our opt-in and opt-out process to give customers the delivery choice"
Organizations can sign up to use the free service at http://mail.byRSS.com.
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