Sky Radio to buy Radio 10 FM?
There has been an interesting development today in the fallout from Monday's announcement about the new Dutch commercial radio licences. NOS news is reporting that Sky Radio, who secured the licence for an oldies station at Radio 10's expense, is now in talks about buying Radio 10 from current owner Jon de Mol.
This would make perfect sense. Jon de Mol is a shrewd businessman - the success of Endemol proves that - and must now be looking to rid himself of a station that could become a liability when consigned to cable-only. The existing format of Radio 10 FM is very similar to the one planned by Sky. It has established brand recognition, some of the most well-known personalities in Dutch broadcasting, decent audience figures, and a portfolio of regular advertisers.
If Sky Radio takes over Radio 10 FM, I would expect them to make a few changes, but probably retain the name and many of the existing staff. Why build up a new station from scratch if you have the chance to do it the easy way? Watch this space.
3:05:42 PM
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