Quote: "Now this has a lot more going for it than at first meets the eye. For a nano publisher, Google AdWords is magic. It is totally self-help, and can be started with no more than $10. Now, I must admit, it took ne several weeks to work out how to use AdWords and get it really going for me, but now that I have worked out the process of testing a set of keywords and then refining my advertising text, it is really starting to work for me.

AdWords gives me the option to display my advertising to an Australian audience only. And with this focus, I can then drill down to a niche-of-a-niche so that only those people who in Australia use five or six or ten sets of phrases or keywords will be shown my advertisement. Targetting can be so good that you can get the fifteen people each day, of which ten of them will buy what you are offering. However, to get to this place, it will take several weeks to refine and build your keywords and advertising copy to be this effective.

I have been very critical of the Google AdWords program -- it is difficult to learn, difficult to get going, and difficult to really make it work. Get over those difficulties, and you can get magic results. I even have the price of each click I receive down to AUD0.10 -- that it right 10 cents. I even have one set down to five cents per click and getting good results. In some areas you may have to go to $1.50 per click, but then you need to look at the ROI and see that you are converting a reasonable number.

...is the only option that really makes sense for nano publishers. ++ [Elwyn Jenkins: MicrodocBlogger]
9:48:47 AM  #