Happened to catch a comment by Control Magazine's editor in chief Walt Boyes about a trip he made to Rockwell Automation while I was on my trip to Austin (we editors keep a busy schedule, I guess). By the way, I'd link to his blog entry, but I couldn't get it in a hurry. Evidently his blog page doesn't link to individual entries.
Anyway, he was talking with Rockwell's process control people who were commiserating about their lack of brand awareness in the process arena. I thought I'd be so bold as to give Rockwell's Kevin Zaba a couple of tips I've been gleaning from (too much) Web reading lately. All marketing people know (or should know) that branding requires a consistent, short and to the point message repeated in a variety of media.
I'd like to suggest that he add various types of new media to the mix. In addition to print advertising and traditional Web stuff, take a look at what Microsoft is doing with blogging. Check out Robert Scoble. Try a little tranparancy with your customers and prospects. Let customers, distributer tech people and integrators respond to your blogs. Open a discussion. Link to me and I'll reciprocate. Powerful stuff. Get all your cylinders in action.
2:32:28 PM 
|
|
