Nosce te ipsum

If you've been watching this market for a while, it's just amazing. Apple releases their latest and greatest widget and the vendors spring into action crafting niche products to jump on the tail of the iPods success.

Watching the Nano release, the very first third party accessory I saw was a nano case that came out 3 days after the nano was released. Mind you, most people didn't get their hands on a Nano until 2 days after it was released. It's been 2+ weeks now and look at the market for Nano accessories - just amazing. Mac World Expo Paris was literally crawling with Nano accessories and cases. A market like no other my friends.

Apple's chief executive Steve Jobs, the man behind the iPod phenomenon, gives an exclusive interview to Bobbie Johnson about his drive to make technology simple

In a parallel world, Steve Jobs could have been a poker player with a reputation as a cool hand. After three decades at the top table of technology, all the required skills are there: patience, self-belief, bravado - and, most importantly, the ability to ride a streak of luck. "Some people thought we got really lucky with the iPod, and we did," says Jobs.

But, he adds, real winners don't just enjoy the breaks, they exploit them. It is necessary to stay on top, especially when everybody's out to get you. As he puts it: "We have world-class competitors trying to kill us."