Friday 1 April 2005|
Chasing the Millennials
Interesting excerpt from Wired on the elusive 18-34 demographic Strictly speaking, of
course, this isn't a generation at all. The 18-to-34 demo actually
straddles the tail end of Generation X and the leading edge of what
demographers are calling the Millennials. "The younger group is a lot
more positive," says Bogusky. "They're not so angst-ridden, not quite
as ironic and cynical. They wanna have fun." There's also more of them
- some 70 million, compared with 76 million baby boomers and the 41
million in Gen X. Millennials tend to be less suspicious than their
predecessors, but they're still too smart for most marketers. "The
hardest job is surprising them," Bogusky adds. "Usually they know what
you're going to do before you do it."
12:20:27 PM  comment []
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© Copyright
2006
Stephen McCormack
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Last update: 20/01/2006; 23:19:53 .
Last update: 20/01/2006; 23:19:53 .
