Stuff Management System. I hate the term "content". Sometime in the late Nineties, I found out I was no longer a writer or an editor, but a "content provider." As if what I write were packing material, or a product sold in bulk at Costco. That's why I prefer the term "stuff". George Carlin has more on that in
A Place For My Stuff.
That said, we're stuck with the term in IT, especially in categories like CMS, for Content Management System. [Doc Searls' IT Garage - News, ideas and real world stories about how IT folks solve their own problems]
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AMSAT "Echo" Satellite to Open for FM Voice Trial Run [ARRL Amateur Radio News]
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