The FuzzyBlog!
Marketing 101. Consulting 101. PHP Consulting. Random geeky stuff. I Blog Therefore I Am.

Sunday, August 04, 2002

Marketing 101: How to Actually Get Someone's Email Address NOTE: Back in the dot com days, we used to discuss, debate and generally agonize over the best way to get a user to disclose his or her email address.  Lots of strategies were discussed and they generally weren't all that effective.  Now bloggers seem to be doing it regularly and here's why and how illustrated. If you haven't read Alex's blog, www.nosuch.org, you should.  It's a hoot and half (well at least I think it's funny).  Anyway I was just reading, saw that he got a new puppy (Go Alex!) and noticed a curious option called "NoSuch Direct".  Hmm.... I wonder what that is.  It turns out that it's an option to have his blog entries delivered to you via email -- and it's not a discussion list. He'll actually reply to emails himself.  Two thoughts (actually 3) came to mind: What a cool idea. I need to get off my duff and code that for my readers. He did the signup process in such a way that I trusted him almost immediately.  ==> Read Story <== 11:17:38 AM  Google It!  comment []   IM Me About This

Important if You're On OSX From Reb: OS X New Security Update Yesterday, Apple released a new security update that provides enhanced security to prevent unauthorized access to your apps, servers and the OS. The components included are: Apache v1.3.26 OpenSSH v3.4p1 OpenSSL v0.9.6e SunRPC mod_ssl v2.8.10 Hey!  I'm on OSX.  Thanks Man! 6:52:04 AM  Google It!  comment []   IM Me About This

Marketing 101: The New Product Palm Needs to Make (And it's NOT a Treo Equivalent) NOTE: Since I promised (or threatened) you with another case study and proclaimed how "easy" they are to write, it's only fair I guess that inspiration just struck me at 4:52 am on a Sunday like a hammer from above, forcing me to "do da blog" before I even hit the shower.   Hmmmm.... *Self deprecating chuckle issues from me*  *Flash of insight -- Perhaps that's why I live alone.*  Need to think about that one.  Anyway... To: Anyone Awake in Product Planning At Palm, Inc. or Handspring From: An Ex-User Who Wants to Become a User Again But Needs a Different Type of Product from You Re: The New Product You Need to Make But Haven't Figured Out Yet Date: Way Too Early, Sunday August 4, 2002 Hi there.  I don't mean to be rude.  I'm an ex-product manager myself but I just had an epiphany about the product that you aren't making and I needed to tell you (well and the world).  I've been a Palm owner since 1996 and I find myself using my Palm IIIx less and less and less.  And I think you are missing something very important.  Here's why -- but we're going to start with some facts and why I (used to) love my Palm. ==> Read Story <== 5:52:41 AM  Google It!  comment []   IM Me About This