Tuesday, June 08, 2004

I was just thinking on the way home how the best pitch to talk larger budget, brand conscientious folks into spending money on the Web would be to frame in terms of the cost of producing and airing a commercial just once a month, except that the money spent on smart, value oriented Web marketing keeps on building relationships interactively and virally to a specific targeted audience of people who are interested themselves, and know other people who are interested, who in turn know other people. I was also thinking how hiring a traditional marketing or advertising firm to manage a Web presence or Web campaign would be like hiring a billboard advertising company to produce, and develop all the advertising, for something like Wild Kingdom - they're still operating in the wrong medium, the wrong dimension even, given how the Web transforms the way people experience and organize time around their own schedules. I wouldn't be surprised if, with the rise of Tivo and the eventual blur of various means of distribution, television advertising itself becomes opt in. 1:35:15 AM