 |
Saturday, February 12, 2005 |
Going Mobile: Top Down, Bottom Up, or Mediated
User-Generated Content: Killer App Of Mobile. "When I finally break down and get a modern cellphone, here's one reason: content" - Clock -- watching time, the only true currency, A journal from John Roberts.
------
The killer app for mobile after voice and email is content.
This will not be content pushed down to the masses from established media & news organizations or entertainment companies. Rather the content will be user-generated, published from the ground up (Nanopublishing?).
User created content is an integral part of many of the tethered commercial sites like Amazon.com (user reviews), eBay, Google (Blogger & Ad Sense program), Yahoo and AOL. This shift is also being recognized within enterprise as exampled by the direction knowledge management applications are moving. All this raises the question: "Will user created content - content made by one user and consumed by many others - become as pervasive on the mobile Internet as it is on the wired Internet?"(1)
The strongest pent up demand exists in the youth segment. Younger subscribers comprise the most attractive target demographic for user-generated content. Subscribers aged 18 to 25 are over twice as likely to use handsets for services other than voice communications. This same audience is responsible for the huge success SMS, IM, ringtones and mobile gaming has experienced. "Carriers, it will be remembered, had little faith in SMS until teens seized upon the service, reinvented it and made it an indispensable part of their mobile lifestyle."(1)
No leader has emerged to define the mobile p2p/community market. The sector will evolve from the activities of branded and white label application service providers such as Wireless Ink that currently provides a focused mobile publishing & community platform (WINKsite - http://winksite.com).
Wireless Ink's belief is that the availability of simple and flexible tools for the publishing, personalization and distribution of user-generated content is essential to mobile adoption. Furthermore, mobile community services are a great way of building and discovering that content. "It is a maxim of the social sciences that people are more committed to something to which they have invested their efforts."(1) Enabling people to post content, vote or contribute to a mobile site increases the likelihood that they will return - it's good business.
The monetization of those mobile communities are the logical next step (e.g. affiliate marketing, advertising, syndication, selling of personalized information & premium services, person-to-person payments, mobile selling, mobile auctions etc.) Critical to the success of these programs will be the safeguarding of an individual's privacy and personal data.
While the content-community-commerce model is not a new one it nonetheless remains a potentially disruptive one in regards to the mobile space -- changing the status quo.
Note: More in future posts as to how content owners and carriers are invited to the party.
References/Discussions: [Wireless Ink Blog]
11:46:04 PM 
|
|
Total Recall
A-B, Pepsi/iTunes, Ford Mustang get high recall ratings.
Filed under: Super Bowl 2005, Awards, Television  On Thursday, advertising & marketing research firm Gallup & Robinson released its survey results of brand recall and what amount of impetus to buy or shop for a product or service came about during this year's Super Bowl.
Some highlights: - Budweiser, Pepsi/iTunes, and the Ford Mustang were the three highest recalled brands, all remembered by more than 60% of those surveyed
- When asked about the Silestone commercial (featuring the Chicago Bears and Dennis Rodman), only 5% remembered seeing the brand in the ads
- Those responding to G&R's survey also ranked the Ford Mustang ad as their favorite, with Budweiser's "Thank You" second. Additionally, viewers ranked the Mustang with the highest increase of brand perception, or likability.
The full results are available here [pdf].
[AdJab]
11:16:14 PM
|
|
Mediaburn Says, Go For the Efficient Cars!
I even heard that Porsche is considering hybrid tech for its SUV. Should be good. - G.
The efficiency of cars, with or without hybrid technology: An important UCS study from January 2003. Compared to today's 23 mpg US fleet average:
- A fleet of passenger cars and trucks using conventional technology has the potential to reach a fleet average of 40 mpg. The average vehicle in this fleet will cost about $1,700 more in the showroom, but will save consumers $3,800 at the gas pump over the vehicle?s 15-year life for a net savings of $2,100.
- A fleet of mild hybrids can reach nearly 50 mpg, with a retail price increase of about $2,900 by using advanced technologies available to automakers within this decade. Lifetime gasoline savings will amount to $4,700, producing a net savings of $1,500 for the average driver when the cost of battery replacement is included.
- Full hybrids using advanced technology are the key to a passenger car and truck fleet that approaches an average of 60 mpg. The average price increase for such vehicles is about $4,000 and the owners will save nearly $5,500 on gasoline over the life of the vehicle. Including battery replacement, consumers would see an average net savings of $900. Plug-in hybrids would realize even greater energy security and environmental gains, but with higher costs and lower net consumer savings.
[Ken Novak: Future energy]
8:05:38 AM
|
|
© Copyright 2009 Gary Santoro.
|
|
 |
 |
 |
 |
M E D I A B U R N
 
<
#
phoenix bloggers
?
>
Search This Website
Subscribe to the Mediaburn news feed if you have a Radio Userland Weblog
RSS Blog Syndication
|
 |
 |
 |
 |
|
Japanese Shufflers have gone plumb crazy with modding their iPods with sticker skins. They've wrapped these rascals up in everything from 
