Phil Wolff is talking about blognets and suggests enabling blogs for the entire enterprise using LDAP. That sounds very powerful if you can convince people of the value of blogs and how they can be used in a variety of ways. To enable an enterprise blognet, you certainly need to make sure you are implementing an easy-to-use, easy-to-understand product and assure that RSS is enabled. Then you need a training and marketing program to demonstrate how the combination of blogging and RSS can benefit the enterprise. A few examples:
- agile content management solution
- project management
- enterprise communications and collaboration
- customer relationship management
- knowledge management
- personnel management
- workgroup information sharing
Ray Matthews mentions even more ideas in his RSS workshop at the State Library. The State of Connecticut is using a blog intranet, so all blogs certainly do not have to be exposed to the public-at-large.
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