The Rise of the Professional Blogger?
Megnut: Blogging for Dollars. Interesting piece. I don't think she nails it though. I want to see weblogs from CEOs and Members of Parliament, people who are responsible, who aren't mouthpieces. I know they can't write, but in the future they will. A hired blogger inside a company is always going to be subject to pressures. It's kind of like hiring an ad agency to write your weblog. Hmm. I'm a Cluetrain guy, I want the head honcho to talk to me, and everyone else. If they do it as a sideline, as the Macromedia bloggers do, a labor of love, somehow I trust that more than if maintaining a weblog is their job. Now, that said, of course there will be professional bloggers, just like there are professional everythings. To me that would be like saying there will be professional word processor users. Hard to argue with. [Scripting News]
I see this as the electronic alternative to the newsletter. With news aggregators, blogs can go right into your aggregator's inbox just like the old newsletter would go into your mailbox. It is a new way to look at information and it will take time before it catches on with the mainstream world.
4:31:59 PM 
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