Found Objects as collected by John Lawlor :: business blog marketing consultant ::

Friday, March 07, 2003

Evolving beyond late-night infomercials, direct response television is a highly effective form of marketing, with a viewership of nearly two-thirds of Americans. [CyberAtlas]

Blogging Advice from JupiterResearch's lead-blogger - Michael Gartenberg

JupiterResearch's lead-blogger, Michael Gartenberg, Explains Blogging in ComputerWorld

Highlights of this include: "...blogs allow for easy, direct and effective communication to a wide audience. Communication via blogging is a powerful tool that truly leverages the power of the Web.

Here are a few of his pointers on how to get started creating a corporate blog site:

First, think "modest" and "discreet."
Create a beta blog with limited internal access
Use your blog as a vehicle for communication, keeping your comments pithy and focused on a single point
Advocate an external site only after you have found your voice

Michael knows what he is talking about. He outlined and help launch the JupiterResearch group of weblogs that launched in mid-January. <more>

keywords: blogs, business blog, Jupiter Research, weblog, intranet..

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