Is Link Popularity important to business blogs?

Currently, one of the highest motivating attractions for businesses to create and launch a blogging strategy is the probability of increased targeted traffic that comes from higher search engine ranking. Businesses that blog successfully are also creating a lasting 'virtual library' of information that will attract new prospects via search engine results well into the future.

How does a business blogger increase their chances of high search rankings on their targeted keyphrases?

• create a blogging strategy that includes what content and specific keyphrases are being targeted
• initiate a content program that follows the strategy and stays focused on the chosen keyphrases and content
• maximize your linkage by referencing content or information OUTSIDE your site
• encourage related businesses to link back to your articles

Here is an exerpt from an excellent article by British e-marketing expert Ken McGaffin.

Six link strategy benefits:

1. Create a detailed map of your industry online
2. Create trust in your brand
3. Attract qualified leads
4. Create value for your customers
5. Attract even more links
6. Establish your company in a virtual community

<read article>

This article is especially important to business bloggers and holds many of the keys to building an effective business blog marketing or communications strategy.

Businesses employing search engine strategies of SEO companies need to examine blogs as an alternative way to cost-effectively market and/or communicate.

John Lawlor - blogging from Boca Raton, FL 2003-03-21

keywords: search engine strategy, SEO, PageRank, linkage, business blog, marketing blog, cost-effective marketing communications, blog marketing consultant, blogging consulting

Link Popularity - The 'Other' Business Benefits [sitepoint] 

 You thought link popularity was all about your Google PageRank? Think again! Ken explains the real benefits to be gained from a well-planned link strategy - and how to create one! Read full article by Ken McGaffin