FindWhat.com Launches ROI Tool. AdAnalyzer helps marketers calculate post-click sales from paid-search programs. [internetnews.com: Internet Advertising Report]

Some Marketers Report Discrepancy in Paid Click Reporting.

MarketingExperiments.com Reviews 25+ Web Metrics Solutions

How could three separate web metrics programs be given access to the exact same numbers (526 orders), and yet deliver a set of metrics that are 276 percent apart? (2) How can Google's Adword Select program report 7,706 more clicks than our actual log files report? (3) More importantly, how can a marketing team make effective decisions if they don't have accurate numbers?

Over the last six months, researchers at MarketingExperiments.Com have tracked more than 36,000 orders, studied 800 pages of advice, analyzed more than 10 GB of data, and reviewed 22 web metrics products.

MarketingExperiments asserts that "If someone (1) clicks on your link in Google Adwords, (2) visits your site, (3) returns to Google, and then (4) hits the back button, Google counts this as another billable click." Sounds fishy to me.

[MarketingFix]

Blogging is an alternative to pay-per-click and it is free!

Journalist Blogger On Vidmoblogging Gear.

Dan Gillmor has always been ahead of the curve as a journalist, technology-wise. Now at the CTIA wireless trade show he contemplates moblogging tools for newsgathering, such as the Nokia 3650, which can capture and transmit video.

[Smart Mobs]

Four Guys From Rolla have a tutorial on RSS. [Scripting News]

Web and Radio Used Together Creates Success.

MediaLife: Web and Radio, So Happy Together

Here's a good opinion piece from MediaLife on the effectiveness of using web and radio together to drive direct sales. Real time measurement and dayparting abilities are two of the benefits.

[MarketingFix]

Google Updates Google News.

Exactly how, I'm not sure, but there is definitely change. As a daily user, it appears to me that they are now excepting more stories from existing sources, or they've added more stories.

The result, based on my 5 minutes of extensive research, is that their news output has gone up by 2.74 times ;-)

Related: Business Week: Google's Offspring: Taking Baby Steps

A discussion on Google News, and Froogle, looking at their potential in their respective sectors.

[MarketingFix]

Search Engine Optimization Basics Part 2 - Title Tags. Not only is the structure and content of the Title tag used by the search engines when calculating your webpage's relevance, but it is also displayed in most search engine results pages. It therefore needs to be carefully constructed in such a way that it influences your website's position in the SERP, but is also attractive enough to encourage a surfer to click on your link. [Search Engine Guide]

Europeans Use the Net at Work Too.

eMarketer: Online at Work in Europe

We've seen the studies showing net use at work in the U.S. Now, eMarketer does a round up of European net usage. Biggest use is to check news.

[MarketingFix]

Danny Sullivan on Contextual Advertising.

Clickz: Contextual Advertising in Context, Part 1

Good analysis of Google's move into contextual advertising.

Google's strength is it already knows about the vast majority of important pages on the Web. The company has indexed well over 2 billion pages (the 3 billion figure on its home page includes some pages it's never visited but knows about via link analysis). This means, according to Google, it can easily deliver targeted ads to any page participating in its program.

Google says just by inserting a small amount of code publishers who enter the program can get the company's targeted ads. The potential exists for the entire Web to be Google's ad canvas. Everything online could, theoretically, become Google's indirect content.

[MarketingFix]

Instapundit: still growing 15% a month. A few months ago, folks worried that Glenn Reynolds' Instapundit blog had peaked. They shrugged off suggestions that the dip in traffic might be due to the holiday funk most sites experience. Yesterday, Reynolds had 130,000 visitors, nearly triple what he was averaging in December. He's on track to... [Blogads -- the ad engine for opinion makers.]

This site is living proof that blogging is a growth area of online communications. Blogging is increasing at blogSpeed.