Wireless-Doc (the Weblog)
Bill Koslosky, M.D. examines the state of wireless technology and medical applications.

 
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Tuesday, February 17, 2004
 

Cingular to buy AT&T Wireless:  I would have preferred Vodafone

Much discussion is certain to follow, but Alan Reiter's take on the breaking news (which he received on his Microsoft SPOT Suunto watch) is a good place to start.

I agree that having the international reach that Vodafone would have provided is an important consideration.


9:56:11 AM    

Marketing the Treo 600 Using Celebs

I shoulda learned to play the guitar
I shoulda learned to play them drums

Now that ain’t workin’ that’s the way you do it
You play the guitar on the mtv
That ain’t workin’ that’s the way you do it
Money for nothin’ and your chicks smartphones for free

[Profuse apologies to the great guitarist Mark Knopfler]

This article on silicon.com mentions the efforts of Marcus Colombano, a marketing consultant who is working on product placement with celebs such as Lou Reed, Peter Gabriel and Laurie Anderson using the Treo 600.

Welcome to the world of influencer marketing. Colombano, who runs San Francisco-based Avantgarde, tries to build momentum for products by getting them in the hands of the right people.

Actually, "right people" include more than rock stars: former astronauts, ex-hackers, actors, auto designers, Nobel Prize winners, disk jockeys, Oxford professors, composers, jazz musicians, et. al.


8:36:02 AM    

Distributed Antenna Systems: Shands Hospital at the University of Florida

Last month I was looking into the use of Distributed Antenna Systems (DAS), and specifically I wanted to get a first-hand account. Luckily, I came across a post from an anesthesiologist who had experience with this system, so I asked for his comments and permission to post them on this blog.

Briefly, a DAS is meant to enhance the cellular service of different carriers within a building. Airports, casinos and now hospitals are using this system to improve voice and data services for their cell phone (or smartphone) uses.

About Shands Hospital, Dr. Chris Swinney said, Supposedly, the entire hospital was
systematically searched for "dead spots" which were then eliminated with the addition of antennas.

He adds, The coverage is pretty much seamless, including below ground, where NO other phones have service. The downside of this system only supports Nextel users, which means that people who subscribe to other carriers can't roam on this system. From what I hear, there are installations where multiple carriers are represented.

Chris talks about another installation: I contrast this [the Shands DAS]
with North Florida Regional, where I'll be working after July, which has an Alltel tower on the roof of the main building.  In areas where I have no Sprint service, I can roam easily on their CDMA system.

Finally, he makes this point: The other caveat of the Nextel network is that, like
any other cell phone system, it can and does get overloaded and fail.  Not that pager systems are
immune to this, but pager usage doesn't skyrocket to the system's breaking point during Gator football games--cell phone usage often does.


8:17:13 AM    


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