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Sunday, August 03, 2003
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Don Park: "It has been like climbing a mountain covered with a maze of trails and fellow climbers. For the past two months, I have been lost in the cloud, but now I have climbed out of it and seen the summit. I don't know who else have reached here before me, but I suspect most people are still stuck in the thick cloud that turns the summit into an island. It is a great feeling just being here."
I feel like I just entered a cloud. Please don't let it last two months.
9:59:21 PM 
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Robert Heinlein: "An artist can look at a pretty girl and see the old woman she will become. A better artist can look at an old woman and see the pretty girl she used to be. A great artist can look at an old woman, portray her exactly as she is, and force the viewer to se the pretty girl she used to be, more than that, he can make anyone with the sensitivity of an armadillo see that this lovely young girl is still alive, prisoned inside her ruined body. He can make you feel the quiet endless tragedy that there was never a girl born who ever grew older than eighteen in her heart." [Scripting News]
1:22:29 PM
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How to name a product.
1. Make a list of adjectives that apply to the product, things you want to convey in the name. If you don't have such a list you'll never know how to judge the potential names you come up with.
2. Using a thesaurus look up some of the adjectives. Let your mind wander. It's important to play at this stage. Think of people who exemplify the traits listed in step 1. Think of places. Historical periods. Don't be linear. Call a friend and read off the list in step 1 and ask them to blurt out any words they think of. Make up words that convey the adjectives.
3. Now go into evaluative mode on the list from step 2. Cross off words that are descriptive. Those won't pass muster as trademarks. Keep proper names. Made-up words are especially good. At any point you can jump back to step 1 or 2, and add to your lists. (In fact if you don't I suspect your process isn't working very well.)
4. Look up the words from step 3 on a search engine. Cross off names that are products, formats, standards, or in any way are associated with your industry, no matter how remote. Save yourself grief later.
5. Pass the list from step 4 over to a trademark attorney to check them in the USPTO database. [Scripting News]
1:21:54 PM
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p.s. my favorite colors are orange and purple. red and blue are close second placers.
1:13:10 PM
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Malcolm Forbes. "Education's purpose is to replace an empty mind with an open one."
12:57:34 PM
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Have you ever read something that was nothing like your life but felt so touched and changed afterwards? It's funny how simple words can take our insides and turn them inside-out. I just finished reading "The Secret Life of Bees" and the first part was fine, but nothing exceptional. The second part made me cry more than any book ever. Part of it was dealing with a girl running away from her dad...and when he came to get her, he went a little crazy and was calling her by her mom's name. Then he resolves to leave her with the family she's staying with...and he doesn't contact her again. It reminded me a day when I was probably 11. My dad was driving me and my brother from Nashville to Memphis to meet our mom. He wanted to do the trip in one day so we left in our pajama's. He looked over at me in the car and said "you look just like your mama." It was said with resentment. And I did always, always hope that one day he was going to say, "There's this amazing woman in the world who's my daughter. My daughter. And I missed it. I missed her. And that was a mistake." When I see kids and babies I'm filled with love and amazement and often wonder how my dad could leave his own kids and not want to be a part of their lives. We were cute. I was smart. We were well-behaved. What was wrong with him that he could leave us and not love us....or at least not love us enough? He's my father and he could pass me on the street and possibly not know who I am. There was another part of the book where the girl had decided to call her dad. He's yelling at her and she's saying, "I just want to know if you know what my favorite color is." My dad wouldn't know my favoirte color. He wouldn't know what kind of work I do. He wouldn't know I like to write silly stories and that I cry when people on "A Makeover Story" see each other and are so happy that they get teary-eyed. He wouldn't know I like to paint and read and dance and tell so many stories.
Why am I so far away from my family? What am I trying to prove and who am I trying to prove it to? Why is it that I can't fall in love or someone fall in love with me?
12:55:30 PM
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© Copyright 2005 Rebecca Schwoch.
Last update: 2/8/2005; 2:13:03 PM.
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I've written about RoadWired's products before -- their