Should bloggers care more about âo[ogonek]Long Tailâo� economics or âo[ogonek]Because Effectâo� economics?. Here[base ']s a short business book I wrote in ten minutes. Feel free to download it to your Kindle and read it later:
Chapter One
Alex Iskold, Read/WriteWeb writer Alex Iskold today used a long post to argue there[base ']s [base "]no money in the long tail of the blogosphere.[per thou] Said Iskold, [base "]It is often forgotten that money is to be made by leveraging the collective long tail, however, making money while being part of the long tail is very difficult.[per thou]
Chapter Two
On his personal blog, Read/Write Web writer Marshall Kirkpatrick today explained how Twitter is paying his rent. Says Kirkpatrick, [base "]Earlier this week I was remarking (on Twitter) about how many of my recent story leads came from Twitter. I counted and at that time 5 of my last 11 stories were based on news I learned first from my friends on Twitter. It was amazing.[per thou]
Chapter Three
On his blog today, Doc Searls explained that the economics of blogging/twittering is more related to what he calls the [base "]because effect[per thou] [~] what happens when you make more money because of something like blogging or twittering, rather than with or on something like a blog or Twitter.
Conclusion
I[base ']ve never made any money on this blog, a blog way-down blogging[base ']s long tail. However, I continue to be rather astounded by the ROI I receive due to its because effect.
The End
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[rexblog.com: Rex Hammock's weblog]
11:56:46 AM 
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It's not news that many of us aren't getting enough sleep, but BBC News offers several tips from a director of Clinical Sleep Research for getting to sleep when your head hits the pillow that you may not have heard before. For example:
