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Montag, 10. Januar 2005 |
The WiFi Trekker.
Their WFS-1 might not the hottest WiFi detector on the block now that Canary Wireless has their Digital Hotspotter
on the way, but SmartID has resurfaced with the WiFi Trekker, a brand new model which can automatically alert you
whenever you stumble upon some WiFi[~]you just press a button on it twice and it will beep when you[base ']re within range of a
hotspot. Please someone build this into a laptop bag for us, ok?
[Via I4U]
[Engadget]
3:26:50 PM
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James Bond 007 Master Set.
It[base ']s hard not to want to be James Bond[~]he[base ']s a great dresser, smooth with the ladies and gets to have the best
gadgets and gear. The S.T. Dupont 007 Set pays homage to the master. It comes with a table lighter, Ligne 2
lighter, Gatsby lighter, Orpheo Fountain pen and ballpoint, bullet cufflinks, and bullet keyring. They are arranged in
the box to resemble a gun and the entire set is done in a brushed gun metal gray with a guilloche pattern to mimic the
look of James Bond[base ']s famous Walther PPK. Unfortunately, James Bond fans, the kit doesn[base ']t assemble into an actual
gun. Still the bullet-themed lighters are pretty slick. The kit sells for around $7870 and other items in
the series are available separately.
[Luxist]
3:25:09 PM
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Web 2.0 Weekly Wrap-up, 2-8 January 2005. I
thought I'd trial a new feature on Read/Write Web, a weekly summary of
news and views relating to Web 2.0 (Web as platform). Most of the links
will be sourced from my linkblog, which btw I'm now managing with del.icio.us. So here are some highlights from this week:
1. Weblications
is a must-read article by Adam Rifkin, that clearly explains the
benefits of using the Web as a platform. He cites Gmail in particular,
which I too cited in my Best Web 2.0 Companies of 2004
article. Choice quote: "They don't see that the power of Weblications
is that "simplicity and flexibility beat optimization and power in a
world where connectivity is key", as Adam Bosworth put it." NB: see
also The Web Way by Adam.
2. Tim Porter on morph, re content and containers. Continuing the Tom Curley discussion,
Tim gets to the nub of the issue for journalists: "Adaptation,
flexibility, innovation, intentional decision-making, distinctive
content, recognizable point of view Â[^] these are the qualities of the
news organizations that will flourish in the coming decade."
See also this great post by Jay Rosen from PressThink and a Simon Waldman article on Permanence (also from PressThink).
3. Mitch Kapor converts to Web 2.0! This is big news because of course Mitch made his fortune with the first killer app for the PC - Lotus 1-2-3 - and now he's building a smart client app called Chandler. Choice
quote from Mitch: "For 25 years, I've preached the superiority of the
PC as an application platform, but times change and reconsideration is
in order. The web browser and the infrastructure of the World Wide Web
is on the cusp of bettering its aging cousin, the desktop-based
graphical user interface for common PC applications."
4. Shore Communications: 2005 Content Business Models.
Quote: "All-singing, all-dancing proprietary content vendor interfaces
and exclusive distribution are "out": being able to deliver information
built to "just-in-time" custom client specifications, facilitating the
collection, distribution and linking of content from individuals and
institutions and providing content through any and all distribution
channels desired by a wallet-holder are "in" - especially those that
build upon the search and aggregation tools which enable users to
create content value on their desktops and in portable devices."
5. Six Apart acquires LiveJournal. You will have heard this news already, but here are some good quotes and stats:
- Six Apart pov: "Many of our weaknesses are LiveJournal's strengths and many of LiveJournal's weaknesses are our strengths."
- LJ pov:
"...we'll continue to focus on technology and they'll help us make our
stuff pretty and usable. They want LiveJournal to stay LiveJournal..."
- LJ stats
show what SA is getting: Age Distribution is clustered around 15-20
year olds; 67% female users; 2.4 million "active in some way" accounts
(5.6 million total). [Read/Write Web]
10:41:33 AM
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Business Blogging. I mentioned before Christmas that I'm starting a new business and now's the time to
let you all know what it is. It's a new business blogging company, called Weblog Solutions Ltd. It's a 50/50 venture
with another New Zealand blogger, who's a bit shy about revealing his identity right now
(but a lot of you will be familiar with him and his work, because he's developed some
products which many bloggers all over the world use on a daily basis). We're targeting New Zealand
companies in particular with our new business venture, but we're also looking for
overseas work - to take advantage of the exchange rate! You can read more about us and our services on the blog -
which has recently soft-launched. Comments and advice greatly appreciated, especially if
you're a New Zealander who is interested in our company!
Anyway for this week's paid Marqui post, I thought it'd be timely to review Marqui's new blog - called Marqui's world. My new company is all about business
blogs, so what better topic to write about in my sponsored post. Let's take a look then
at Marqui's effort at setting up a blog and compare it to another recent company blog on
the scene - General Motor's GM Fastlane Blog
(which I wrote about on the
Weblog Solutions blog this weekend).
Content
They both started about the same time - the first post for Marqui's world was on 30
December and GM Fastlane Blog's first post was January 5. In terms of content, GM's blog
got off to a voluminous start. They've already posted 9 items and some of them are
lengthy. It looks like they had a bunch of posts pre-prepared (a couple of speeches
converted into posts, links to interviews, biographies, plus some actual conversational
posts). Pre-preparing content is a practice I'd recommend if you're launching (any) new
blog, so top marks to GM for that. And what's more, the content is compelling - evidenced
by the 68 comments (and still growing) that have been made to a post about GM's new Saturn
brand.
Marqui's world has only 3 posts so far - and none in the New Year. So they're off to a
slow start. The one piece of advice I'd give to them straight off the bat is to post
regularly - momentum is vital in keeping blogs afloat. I should note though that GM
probably has more resources to throw at their blog, being a huge multinational company
and all.
Target Audience
GM are obviously targeting car enthusiasts and, judging by all the comments they're
receiving, they seem to be striking a chord with that audience.
As for Marqui, they are targeting marketers. The 3 items so far have been an
introductory post, a post entitled Firing up the
imagination, and a post about an SEO paper. Nothing yet that will bring marketers
scurrying out of their business lunches and commenting on Marqui's blog. And remember
that one of the main goals of an external business blog is to get conversations going
with your customers.
However I do think the tone of Marqui's blog is encouraging. It's
conversational and informal - that's good. But the subject matter isn't compelling enough
yet. Nothing against SEO papers, but it's hardly the sort of thing that your customers
are going to get all excited about. Actually, the best piece of content I've seen from
Marqui isn't even on the blog - it was
a write-up by Janet Johnson about "a fascinating breakfast meeting in Portland about
innovation and risk taking in marketing [which] yielded surprising insights". OK,
that's the kind of thing you should be blogging! Talk about your marketing
theories, about innovation in your field, about "surprising insights". That is much more
likely to get marketers conversing with you, than a dry paper about search engine
optimization.
Links
If you look at the GM blog, you'll notice they've started to compile a list of links
to other car enthusiast websites and "blogs we like". In the blogging world, this is
known as a 'blogroll' (they may be going out of fashion on the homepage, but generally
most bloggers keep a blogroll somewhere). It's particularly important to maintain a
blogroll on your homepage if you're a new business blog looking to connect to a community
of readers. My suggestion to Marqui is to find out which are the marketing blogs that
interest you, then link to them on the side of your blog. What's more, regularly read
what they're blogging about and comment on that on your own blog (and leave comments on theirs). Two-way communication is
important not just with your target audience, but your community of like minds.
Design
I mentioned above that GM probably has many more resources to throw at their blog - and
it shows in their slick design. It's a bit unfair to ask Marqui to match that, but one
thing I suggest to Marqui is to differentiate your blog more from your main website.
Currently it looks too same-y. For the blog to capture the imagination of your customers,
and compel them to converse with you, it needs to have its own identity and (most
importantly) personality.
Summary
GM's new blog is off to a great start and the conversations with their customers (and
potential customers) seem to be flowing like wine already. Marqui is by comparison off to
a slow start, but I think the tone of writing they've adopted is promising. They just
need to come up with some more compelling content that their target audience (marketers)
will be excited by. I also suggest they find out who their blogging community is (other
marketing blogs, primarily), and regularly read and link to them. Also a distinct design
for their blog, to give it its own personality, would not go amiss.
That's just a start... OK here's where I add a plug for my new company, Weblog Solutions Ltd :-) Marqui, we're
available to help you improve your blog! That invitation extends to any other company or
organization wanting to get started in the blogosphere, or wanting to put some pep into
their current blog. Feel free to contact us to talk.
Disclosure: I mentioned and linked to Marqui as part of my sponsorship arrangement
with them. See here for
details. [Read/Write Web]
10:40:36 AM
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Low-tech "Hipster PDA" (cards and a paperclip) hacks. Cory Doctorow:
Merlin Mann's "43 Folders" blog is devoted to turning the advice in David Allen's amazing productivity book Getting Things Done
into material that is suited to people who lead technological
lifestyles (Getting Things Done barely mentions computers and doesn't
have anything on stuff like hacking producivity with perl scripts).
But sometimes Merlin goes low-tech, as he did with his amazing post
from last September on the "Hipster PDA" -- a bunch of index cards held
together with a binder clip. Now he's extending the Hipster PDA with
tips and tricks he's derived since then. It's great stuff -- Craig of
Craigslist carries around old business cards in his shirtpocket with
notes to himself in tiny writing on the back of it. Hipster PDA is like
that on steroids.
The
Hipster PDA (Parietal Disgorgement Aid) is a fully extensible system
for coordinating incoming and outgoing data for any aspect of your life
and work. It scales brilliantly, degrades gracefully, supports optional
categories and beaming, and is configurable to an unlimited number of
options. Best of all, the Hipster PDA fits into your hip pocket and
costs practically nothing to purchase and maintain. Let s make one
together.
Link
[Eyebeam reBlog]
10:38:47 AM
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Hotel Victor.
The Miami Herald reports on the new Hotel Victor. The hotel has all the mega-posh earmarks of a South Beach
luxury hotel and is already receiving the sort of breathless press that precedes the opening of a new hotel. No
wonder then Hotel Victor is making sure that its secret origin remains under wraps. It[base ']s (gasp!) a Hyatt.
Hotel Victor[base ']s draws include a [base "]vibe manager[per thou] (basically a concierge of coolness), a ice covered vodka bar and a
a lobby aquarium full of jellyfish. The article quotes Hyatt VP Victor Lopez. [base "]If you say I[base ']m going to the
Hyatt South Beach, their perception of what they[base ']re going to get is totally different from this.[per thou] Rooms at the Hotel
Victor run upwards of $450, which is a bit above standard Hyatt prices. But the
Hotel Victor is full of luxuries such as pillow menus, bath menus
and a cigar menu with $1,500 pre-embargo Cubans. Can a Hyatt be cool? Or is it a bit like the Olive Garden
suddenly serving wagyu beef and Cristal?
[Luxist]
10:37:05 AM
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New Hotel Trend--The Non-Hot Spot.
We[base ']re all familiar with luxury hotels in South Beach, New York or Los Angeles. But Greenwood, Mississippi,
Aurora, Ohio and Fargo, North Dakota? Today on
Ohio.com there is an article about Walden Country
Inn and Stables, a luxury country inn which we recently wrote about when they became Ohio[base ']s
first five-diamond rated resort. The country inn has
its own movie theater, private loft suites and an indoor horse arena that is one of it[base ']s primary draws.
Recently, Forbes.com listed their places to
stay in 2005 and on that list was The Alluvian in Greenwood, Mississippi.
The Alluvian, owned by the Viking Range Company, is a luxury
hotel with stainless steel fireplaces, flat-screen TVs and the type of decor one would associate with a New York
boutique hotel. The place we really want to stay at is Hotel Donaldson, an art-filled boutique hotel in Fargo,
North Dakota, a place we learned about when
Hotel
Chatter interviewed the owner. At Hotel Donaldson each suite is designed around the work of a single artist.
They also have a rooftop hot tub, a restaurant featuring locally-grown organic meat and produce, heated ceramic
tile floors and one room has a soak tub that fills from the ceiling (shown here). Is the promise of a gorgeous
place to stay enough to lure you to a place you never considered visiting?
[Luxist]
10:36:24 AM
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T-string update
Last December Mia reported on the coolness of the
T-STRINGS mobile phone holder
, and they've just gotten a whole lot cooler.
According to the the folks at
T-STRING
, 200 people wore them in the NY Marathon, providing
the makers with information to help make them even better. They went on
to explain that the T-STRING, which is patented worldwide, "is truly
engineered" and is the product of a delicate balance of not being too
wide (uncomfortable) nor too narrow (unstable). They were invented by
Wouter Francois and Carlo Bakker in Holland.
T-STRING promises to add new designs every month to their current line
which includes campy styles like faux rabbit fur and faux leopard, as
well as denim, twill, and black leather.
The T-STRING is also available wholesale and can
be custom printed with a corporate logo from promotional products
distributors like www.CustomPrintedEverything.com
.
The T-STRING retails for $9.99 and consumers can purchase them at
www.t-string.com
.
- camilla [Popgadget: Personal Tech for Women]
10:33:37 AM
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The joy of being frozen. Fancy a $3,250 Canadian trip to the edge of the Arctic, sleeping five nights in an igloo that you have to build?
Churchill Wild,
an eco-tourism company, invites travelers to an exploration of the
Polar Bear Lodge area by dogsled, snowmobile or tundra buggy while
looking for polar bears, caribou and seals.
Possibility to skip the DIY igloo for a nearby heated lodge.
Via WandaLust < LA Times.
The second Absolut Icebar in the world after that of Stockholm, opened a few months ago in Milan .
Everything is made from crystal clear ice from the Torne river in
Sweden, including the wall, counter, sofa, lamps, the glasses that
serve the cocktails, etc. Temperature inside is -5 centigrades, so
thermal cape and a pair of gloves are handed to you at the entrance.
The ice will last six months and the bar will then be reconstructed.
Via Milano da bere.
While we're at it, don't miss the pictures of last winter Snow Show in Lapland. Sixty icons and emerging artists and architects designed large scale structures out of snow and ice.
Related entry: the Ice Hotel. [we make money not art]
10:32:15 AM
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© Copyright 2005 Joerg Rheinboldt.
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