Making History. 
TJ and I came up with a pretty
cool idea recently, which I think is unique - but I'm sure we'll find
someone who'll claim it's been done before :-)
Why not auction off advertising space on blogs on eBay? So I placed
an ad this morning to sell off the ad space you can see on the top
right of the blog for a month. You can see it - and bid on it! - here.
It's a bit of a punt, but if it works, it could be a great way to
connect advertisers with bloggers, which is what eBay does so well. And
if it enables bloggers to be rewarded for their work, I'd be delighted.
If you're a blogger reading this, I'd really appreciate a link to
this post - the more people see it, the more likely it is to work and
the more likely it is that it'll start something big for all of us.
And for eBay, it could be a new billion dollar market.
Advertising on blogs is going to be the next big thing, in my
opinion. It offers very tight targeting, no wastage and offers the same
accountability that has resulted in online advertising growing like
crazy in the last few years. All that's needed is a way to connect the
buyers and sellers and there you are.
Of course, the next problem to manage will be how a professional
media buyer manages the millions of potential blogs in the inventory.
This will require a whole new skill set that doesn't really exist right
now.
My interest is twofold. Yes, I'd like a little money for blogging (who wouldn't)?
But I've also been working with TJ on a business model based on
helping bloggers monetise their efforts, so it could have wider
implications. Creative Weblogging is a new breed of micro publishers
and publish this site along with about 20 others you can see listed on
the right.
We find great bloggers (or potential great bloggers), help them find
their voice and help them build an audience for the blog. Then, we sell
advertising on their blogs to give them an income.
I love businesses where everyone wins. Bloggers win. Readers get great blogs. Advertisers get great audiences.
So if you've got an idea for a blog and want some help monetising it, get in touch russell at creative-weblogging dot com
Otherwise, get bidding :-) [The Mobile Technology Weblog]
3:17:40 PM 
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From what we heard from import shops last year, the 
