Thursday, March 21, 2002

Branded for life I've never really understood what the media folks were chasing with younger audiences. This article helps shine quite a bit of light on the subject. A couple excerpts: It's Generation X, Y and Z who turn the Taco Bell Chihuahua or the " Dude, you're getting' a Dell" guy into pop culture icons. These viewers are willing to try new brands. As a network executive explained a few years ago to veteran TV producer Diane English, creator of yesterday's CBS hit, "Murphy Brown," "kids haven't chosen their toothpaste for life." and this... So even though youth hits like Fox's "Dark Angel" or the WB's "Gilmore Girls" have far less viewers than Grandma's favorites, they can be more profitable in terms of advertising revenue. On the other hand, many of our teenagers brand decisions have already been made, although they're subject to changing their minds (on a moments notice). Also, many of their brand choices occur outside of the advertising driven environment of television, radio or print media. It's an interesting subject, so I'm going to have to think about this a bit... 12:17:04 AM

© Copyright 2002 Dave Ely.