Now that we have digital video recorders, dvds, and voicemail that zip through commercials, shows, movies and messages at high speed without distorting the content too much, we comprhend more of the material that zips by.
With a digital signal, we can breeze through without distorting the picture and sometimes even keep the pitch of the audio the same so that we can actually figure out what is zipping by and what it is saying.
Within the last week, I've seen a few snippets on the web that suggest that we may move to speeding up our lives even more... try to cram more information into our heads in less time.
The first is pro-media:
Ad Age: "Recent internal research by Procter & Gamble indicates that consumers who fast-forward through ads with digital personal video recorders such as TiVo still recall those ads at roughly the same rates as people who see them at normal speed in real time." [via Scripting News]
The second is pro-consumer and what I think is a cute way of using tools in a different manner from the guys at Gizmodo.
"Here at Gizmodo we've got another trick for cramming more TV into less time, though it only works with a TiVo or other digital video recorder: turn on closed-captioning and watch the show on TiVo's slowest fast-forward setting. The captions will still pop up, so you won't miss what anyone's saying, but everything will happen in double-speed, making it perfect for watching three episodes of Blind Date in a half hour. And yes, we know how messed up this is." [via Gizmodo]
The third is a DVD recorder from Matsushita (known as Panasonic in the States) that facilitates your entrance into this speedy new world by recording at 1.3 times faster than the normal speed.
"That's slow enough to understand what is going on but also cuts the time it takes to watch a TV show by a quarter." [via PC World]
Enough to skim fifteen minutes off an hour-long show. Whoa.
10:59:57 AM 
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