Book publisher Joe Wickert asks "Should small companies blog?"
His answer (in part):
Having enjoyed the benefits of blogging for more than two years now
I can honestly say it would take some serious arm-twisting to convince
me it's not worthwhile. If I were to start a small business tomorrow, local focus or not, I guarantee you blogging would be part of my business plan.
The key benefit I see for local/small businesses blogging is
visibility. Sure, you can buy AdWords from Google and try to buy your
way to the top of the search results. Good luck. I think a better
investment is creating a great blog that becomes a solid resource for
new and existing customers.
1:30:00 PM 
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