Yesterday was a busy day, because Toodou.com went live. Several journalists called with questions about the sit, and I even gave an interview on China Radio International. This is the English version of the press release that we sent out:
Toodou.com: a new multimedia website that lets users create their own TV and radio channels
SHANGHAI [^] April 15, 2005
Toodou.com today officially releases its multimedia website in China. Through this site users can easily publish and receive personalized content, such as audio, video and pictures. Users that produce for example a video, can upload it to their own channel on the website. Other users can download it from there, or when they like the content, even subscribe to that particular channel so that they receive all new content automatically
China belongs to the countries with the highest penetration of broadband internet in the world. This means that many users can quickly upload and download files. The founders of Toodou spotted this, and saw an opportunity to launch a website that can be used for all kinds of media. Toodou founder and managing partner Gary Wang said: [base "]The original idea was to build a site mainly focused on audio-content or podcasting. However, we soon noticed that with the advanced Internet connections in China it is also possible for users to up- and download their own video content[per thou].
The website is still only in Chinese, but an English version is planned so that non-Chinese audiences can profit from the possibilities the site offers. The site was made with the user in mind: each file[base ']s description contains tags, which can added by both content providers and audience, so that users can easily search for content that is of similar nature and collaborate with each other. The user-friendly design of the site also makes browsing the site much easier. Furthermore, the site will give users a community feeling. Everybody is able to directly interact with each other through short message, email and blogs.
The website is not an end of goal in itself, but the content will also be used for other purposes. Marc van der Chijs, the other founder of Toodou, comments: [base "]It is our goal to use the best video content to make TV programs for Chinese television. Revenues for this will be shared with the producers, to give them an incentive to make even better programs[per thou].
Parallel to Toodou, a similar idea was developed in the USA by former vice-president Al Gore, who is setting up current.tv for this purpose. Gary Wang continued: [base "]We were surprised to see that they developed a similar concept. But we focus on a different audience, primarily the Internet population. And of course, we are in Shanghai and they are over there at San Francisco. We don[base ']t see them as competition[per thou].
10:47:12 PM
|