Nosce te ipsum

A fantastic but seldomly told story about what it's really like to have an idea for a software product and carry it from concept to real product. I thought this true story was very well written and as a fan of some of Panics other products (namely Transmit and Unison) I wanted to link to it. I especially found the parts about their roller coaster ride with Apple to be particularly interesting. Can you imagine you and a friend coming up with an idea for a piece of software and not too far down the road, you are sitting in an Apple board room with Steve Jobs talking about your future - seems almost surreal.

Take a look for yourself - it's long but worthwhile. http://panic.com/extras/audionstory/