Yes, Chris is at it again!

Hey, GeekyChick shops at the same Safeway we shop at. Hmmm, I wonder how I'll tell if I run into her?

Super Bowel is it. Man, did the game and the commercials stink. The party was pretty good, though. Well, except for Hoopty's farts. I guess even the party stank. Hey, did I mention I live about a mile from Silicon Valley's sewage treatment plant?

The party is getting fun all due to jello shots. The game and commercials are boring, though, so far.

Interception! The crowd cheers.

Hey, Gnome-Girl, where's those jello shots? I agree, this is a very strange party. It's far geekier than Woz's party was two years ago (although I don't have the 100 arcade games in my house).

Hey, Chris and my brother are getting frisky at my super bowel party. Heh.

Sean Gallagher asks if I have an inner editor. Um, no, Sean, I still have no inner editor. My life has just gotten a lot more boring! Seriously, I live in trepidation of the day when I share something here that'll cause me life consequences. I try not to worry too much. If I did, I'd just stop writing altogether.

No, I mean, you really must look around Bonny Doon's Web site. Any company that has a propoganda link must be reading Doc Searls.

Hey, it's California and we drink wine at our Super Bowl parties. Well, we will have some whiskey available for the Geek Studs who'll be in attendance. One of the wines we'll be consuming is Bonny Doon's "Cardinal Zin." That reminds me of a marketing lesson I learned a while back. If you got a commodity product, you better find a way to differentiate it. Don't believe the hype. Wine is a commodity. 99% of consumers can't tell you which winery made which bottle of wine. I drink something like 10 bottles a year and I can't tell you which winery made the bottle I drank from last night. But, Bonny Doon sticks in my craw. Why? Cause they are hillarious. I'm looking at the label of "Cardinal Zin." It says "made from beastly vines." Now look around their Web site. Obviously they have a sense of humor. I'll be drinking more of their stuff, to be sure! See, there's marketing lessons everywhere you look. Even in a bottle of wine.

Chris, you think you got marital troubles? Mine is addicted to Solitare and keeps kicking me off the computer to play. Now she's making me go to Safeway to pick up more stuff for the party. Sigh.

Oh, I see an interview I did will be published in Hoopty's "Geek Stud" magazine. Funny!

Good morning Raiders fans! Some more thoughts on the new Safeway: I had no less than four employees come up to me, greet me, and ask if they could help me find things. Plus, at the front door the management was standing there greeting customers and making sure everyone could find what they need. Wouldn't it be great if every shopping experience was like that? Not just during a grand opening?